CRAFT THE VISION

You absolutely cannot have any success in business if you do not have a vision, both short term, and long term. Why? Because it is impossible to lead people if you don’t know where you’re going. Nobody stumbles upon success by chance. Success can only be achieved if you make a plan and go after it. If you are leading the company, or even just a department of a company, the responsibility falls on you to craft your vision. Nobody goes into business in the hopes of making money for a little bit and then shutting the business down, and those that do certainly don’t see much success. So, it is important to think, not only about the plan for tomorrow, or next quarter, but the legacy of the business as a whole. When someone else takes your place at the end of your career, you want them to feel grateful that you built something that they can carry on successfully and build upon. You don’t want to leave them with a giant mess that they have to spend years cleaning up before they can turn a profit. So, take some time, and if you haven’t done so already, create your vision.

Don’t let the word, “vision” seem lofty or intangible.

It is simply a series of goals and objectives that you would like to accomplish for the purpose of your company’s growth. My favorite approach is to start with the end in mind. That means, think to thirty, forty, or even fifty years in the future, when you step down from the company, what do you want to have accomplished? What do you want the company to look like? Will you be the most successful business in your city? Do you want to have a chain of businesses across the world? Then, take that vision, and work backwards. What will you need to have accomplished at the twenty year mark to get to the legacy at fifty? What about at ten years? Five? From there, you will be able to craft your one year and quarterly plans by setting objectives that match the end goal. It’s okay if the vision changes in a few years, as long as you have a solid starting point, you can move forward from there.

Jody Johnston